Facebook ads are easy to utilise and can reach consumers even before they are conscious of their needs in the early stages of the purchasing process. Additionally, it results in an instant spike in website traffic, which is good for SEO.

They do, for sure. Nevertheless, you must make sure your advertisements serve the proper purpose and that your metrics are accurate. Facebook offers some of the most precise and affordable pay-per-click advertising currently accessible online. You can utilise advertisements to increase brand recognition and generate traffic, but you may need to change your approach using different Facebook organic reach strategies.

Once you set up your ad targeting, you can not control where exactly your ads appear. However, Facebook has a fantastic feature where you can review the list of URLs where your ads have appeared. Moreover, Facebook recommends updating this list every 30 days by blocklisting those URLs you do not want your ads to appear.

The methods used by Facebook and Google Ads to target consumers differ somewhat. Google bases its targeting on what users are now entering in the search bar (as well as demographics). You may target more individuals with Google advertisements based on their urgent needs. Instead of Facebook advertisements where you are targeting people who are interested in tennis, they may be searching for the "lowest discounts on tennis rackets." Facebook selects users based on the interests listed in their profiles. They usually have a lower cost per click, while Google ads may allow you to target customers who are more likely to make a purchase.